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Traceable
Sustainable
Compliant &
Efficient

FarmersDirect Technology provides commodity value chains with the tools to move forward.

Farmfield
Warehouse
Farmer
Traceable product

We work on problems worth solving

Underpaid farmers

Long supply chains allow traders & facilitators to capture a significant part of the profit.

We resolve this by enabling direct trade at scale.

Rising regulatory & consumer demands

New regulation on deforestation (EUDR), climate change and loss of biodiversity require actions from the value chain.

We create solutions to cover EUDR requirements.

We work on problems worth solving

Current certifications lack transparency

Moreover, they are a financial and bureaucratic burden for both farmers and retailers.

We offer traceability and insights for all valuechain participants.

Impact of current farming practices on the environment

There is a lack of knowledge and resources to make improvements for sustainable farming approach.

We create tools to share knowledge and valorise efforts.

Biodiversity & CO² reduction

We train farmers in the use of biodiversity in order to grow the very best product. We see this approach as the best for CO2 reduction, as well. With integrated crop management and our CO2 calculator, we work with farmers to reduce CO2 emissions.

We provide advice to help farmers move towards biodiversity, which leads to a reduction in CO2 emissions. We do this with our CO2 calculator, developed in collaboration with WUR (Wageningen University and Research) and agronomists, in which CO2 emissions are made transparent, and we give advice on soil conditions and cultivation.

Traceability system

Our traceability solutions is a multi-stakeholder workflow management system that allows selected actors to participate in getting coffee from origin to consumer.

Consumers can scan the QR code on the packaging and trace the entire journey of the coffee beans, from packaged product back to the farmer. FarmersDirect Coffee uses an open source blockchain to control every link in a sustainable, fair coffee chain, all without middlemen and always opting for direct trade.

Video introduction

We've created an introduction video outlining our approach to traceability and deforestation / EUDR.

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